It’s a staggering but little known fact that the world’s wild animal population has dropped 70% since 1970. So we created a campaign to raise awareness of this fact and drive people to adopt an animal with BornFree, all timed to coincide with Black Friday.
Over the campaign period, we generated £315,032.46 in new adoptions - an increase of 56% on the year before.
Directed by Chris Boyle.
