To tackle the poor air quality around schools we create a cape that not only keeps children safe from car pollution but also gives them the power to destroy it.
Our Air Hero capes come with an innovative insert called TheBreath, this fabric absorbs and destroys pollution particles. Each cape has the power to remove two cars worth of pollution over a year, helping children to become real life superheroes who clean the air around them during the school run.
We teamed up with the award-winning fashion brand, Scamp & Dude to bring our idea to life.
Directed by Thomas Ormonde. Shot by Mark Wesley.